New F2C Nutrition Packaging Leaves Smaller Eco Footprint

Eco-Friendly Design Reduces Packaging by 90%

Vancouver, B.C. – May 28, 2019.  F2C Nutrition Inc. has updated its packaging, moving to a more eco-friendly soft sided pouch.  With this move, the travel friendly bags will leave behind a smaller eco footprint including a 90% reduction in packaging. The reusable and recyclable bags are easy to tear and have advanced resealable zippers, improving the moisture barrier.

“Sustainability is important for our company and our future,” says CEO and president Greg Cowan.  “Moving to the soft sided package allows for a smaller eco footprint and in turn, a reduced impact on our environment. Feedback from athletes and consumers has been positive and F2C Nutrition is happy to play a part in supporting our environment.”

Hydra-Durance™, Pharma-Greens™, Electro-Durance™ and Ultra-Durance™ are the first four products in the F2C line up to move to the packaging.  The remaining products will be moving over including Glyco-Durance™, Whey Pure Energy™, Pharma-Greens™ in the 72 serving size and F2C Nutrition’s recovery products.  Shifting to the soft sided packaging allowed for a refresh of the F2C Nutrition look with larger print and an easily identifiable new flavor bar along the top.  F2C Nutrition will also highlight the ITU World Triathlon Store as the official nutrition partner.